Continuing on the above principles, a cool and light color scheme is proven to be the best for utility or content application. Moreover, having a color scheme that is different than any system’s defaults and is consistent with the brand guidelines always remind users that this isn’t a part of their gray and clunky operating system but rather a part of the newer, exciting Tabbery ecosystems. To enhance the brand further, the filename for this program was named .tb and dubbed ‘tab file’ with an icon that borrows the brand logo and reads ‘tab’. The software icon is the ‘t’ icon. Extending the brand habit further are obvious placing of actions like ‘Untab’ or ‘Retab’.