The Tabbery home page served a dual purpose; First, as the home page of the Tabbery software it needed to provide knowledge during the consumer education stage and encourage users to download and install. Secondly, as a repository for user’s content – desktops on any subject imaginable, socially bookmarked and voted by other users. Following a preview, Tabbery users can launch the content on their desktop while non-Tabbery users are taken through the download steps.