In 2002 this top notch Hollywood animation, special effects and production house needed to stand apart from too many competitors, all of which used stylistic 3d flash animation and complex logos. The solution was to create a Hollywood insider brand that can be recognized and differentiated by its memorable color scheme and unique logo. The branding had to become personal in order for the proprietors to become personally dominant in the industry. Using them a their very own anime brand champions did the trick. The new scheme then continued to their animated logo, media stickers and a re-design of their studios